How the ‘Code’ for Health Care Transactions Became a Tool for Executives to Profit
“The word code is everywhere,” says Bill Friese, a professor of marketing at the University of Minnesota who specializes in the psychology of communication.
“The way it’s been interpreted by a lot of people is that it means, ‘I’m a real expert in this.'”
Friesen says that’s not the case.
“If you read a lot, you’ll find it’s actually a way to tell a lot about you,” Frieser says.
The code that sets up the relationship between the customer and the healthcare service provider also plays a role in what people think of as the “code of ethics,” he says.
“It’s a way for a business to tell the person who is running the business, ‘This is how I feel.'”
Frysen says there are also several different types of code that are used to create a sense of trust.
The first is code that says, ‘It’s not a big deal.
I’m not going to let you down,'” Fries says.
Another code that Friesesi describes as “the code of silence” is code used to protect people from negative publicity. “
You could be sued for a lot more than you would think,” Fryser says, noting that if a healthcare service firm can’t show that it didn’t breach any code of ethics, they can be liable for legal claims.
Another code that Friesesi describes as “the code of silence” is code used to protect people from negative publicity.
“They’ll say, ‘We’re just doing this because you said we could,'” Fryse says.
This code can also create a negative reputation, Fries, Frysesen and others say.
“I’ve had customers come to me and say, I was just so disappointed in this company.
I just want to know why,” Foldsen says.
Fries and Frys is a professor at the Kellogg School of Management at Northwestern University, a co-author of a recent book on the psychology and economics of code, “Code: The Psychology of the Modern World,” which will be released by Wiley in the fall.
He says the “Code” code has become a key component of many healthcare transactions and is one reason why some healthcare providers have embraced the “bump and run” strategy to cut costs.
But Fries is also concerned about how it has created a false sense of security.
“People say, the ‘code of silence’ has become something that’s become synonymous with this, so that’s bad,” he explains.
“But when it comes to ethics, it’s the opposite.”
Fries has found that it’s easy for people to feel a sense that they have a “duty” to help their fellow employees or to keep an eye on the company’s ethical standards.
“When people are aware that they’re in a relationship with somebody, they think, ‘If I don’t do something, they’ll be disappointed with me,'” Folds says.
That, Folds believes, can lead to a lot less trust.
“And so that can lead people to behave poorly,” Fried says.
While Fries believes code is a key part of a relationship, he also thinks the code is more than just a way of setting up the relationships.
“We all have the responsibility to build relationships, and we’re all doing it in different ways,” he tells Newsweek.
“So the ‘ code of authenticity’ is a tool that can be used in a way that doesn’t hurt the relationship.”
Folds has also found that the code can be more effective when it’s used in combination with another code that’s created by the healthcare provider to help people feel less vulnerable.
“One of the things that’s so powerful about the ‘bump-and-run’ strategy is that you don’t necessarily have to use it for all the people,” Fysen says, “and so you can use it with some of the more vulnerable clients.”
For example, Fysesen says you could use code that shows that you’re a friend of the company.
“Instead of, you’re going to get an email from a friend saying, ‘Hi, I’ve been looking into your account,'” Fyser says of the code.
“That code will tell the other person, ‘Hey, I’m going to send you this email so you’ll be able to check your account.’
So you can be friends with the person and they’ll actually see that you were the person that wrote the code.”
Fysers says the code that creates that feeling of security can also be used for other types of relationship management, such as “shares” or “guests” that you and the other people in the relationship share something in common.
Frys says these types of relationships can create a positive environment for both parties, so long as the person in question is open to new ideas and the relationship