The energy industry has long had a reputation for churning out expensive, uninspiring advisors who are often unresponsive to customers’ needs, leaving consumers in the lurch.

But a new study by financial advisory firm, Lend Lease, finds that, while most of the time, energy transactions can be confusing, they’re still quite profitable.

“With the advent of energy-efficient vehicles and appliances, the need for energy-focused advisors is becoming ever more pronounced, as the demand for energy services continues to grow,” Lend said in a press release.

“With the rise of energy transactions as a method of paying for services, customers will increasingly expect to receive the services that they have paid for.”

The firm looked at the total value of energy services sold through Lend, including solar, wind, geothermal, and biofuel.

It found that the average fee for an energy transaction in 2020 was $5.86 per transaction.

For solar energy, the average price was $4.88 per transaction and for wind, the fee was $2.72.

For biofuel, the fees were $1.46 and $1 for both geothermal and biomass.

That means energy transactions accounted for $10.3 billion in revenue for the energy industry in 2020, and the total amount of energy sales in 2020 totaled $16.6 billion.

Lend found that energy transactions were one of the most profitable areas of the financial services industry, accounting for 28.5 percent of the total revenue.

The company found that consumers are typically willing to pay for a high-quality service, so the energy transaction fees can’t be viewed as a burden on them.

The firm also found that fees charged by energy companies for the purchase of energy and other services are lower than those charged for the sale of other services.

For example, the typical energy transaction fee for a consumer purchasing energy was $0.05 per kWh, compared to $1 per kWh charged by a utility for other services, such as the sale or lease of electricity.

However, the firm found that it was possible for energy transactions to be very profitable, so it recommends that energy companies pay energy transaction advisors to be on staff for at least six months.

Lend’s report found that over 90 percent of energy transaction advisers are paid by a customer, with the average advisor earning $150,000 to $200,000 annually.

Lender said the firm is committed to supporting the energy sector, with its focus on the use of technology to lower energy costs, reduce carbon emissions, and improve energy efficiency.